Google Enters The SEO Business!
Do these statements sound familiar?
“While Google doesn’t have relationships with any SEOs” - google.com
“While Google never sells better ranking in our search results…” - google.com
Those are a few of Google’s statements that we trusted, but all bets are off now.
It’s hard to believe that Google would create such a conflict of interest by getting into the search engine optimization business, but it happened when Google bought DoubleClick for $3.1 billion. You see, when Google bought DoubleClick, they acquired Performics, a wholey owned subsidiary of DoubleClick, and Performics is very big in the industry.
“Performics is an affiliate marketing, search engine marketing, data feed marketing, and online lead generation company.
Performics provides both search engine marketing[1] and affiliate marketing services and is currently the 3rd largest affiliate network in the United States. When members of the industry refer to the “Big Three” affiliate networks, they mean the following 3 networks: Commission Junction/BeFree, Linkshare and Performics. [2]
Performics is based in Chicago, Illinois and has more than 300 clients, including America Online, Blair Corp., Bose, Cingular, CompUSA, Eddie Bauer, Fairmont Hotels, HP, J. Jill, Jos. A. Banks, Kohl’s, L.L. Bean, Motorola, OfficeMax, PC Connection, RedEnvelope, Sony, Intuit, Staples, Verizon Wireless, and Wyndham Hotels.” - wikipedia.com
“One would think that Google, aware of the controversy that would come from the fact that it now owned a search engine optimization company, would be eager to spin Performics off quickly in order to avoid the appearance of impropriety and of selling search engine placement. Not so, says the official Google/ Doubleclick acquisition FAQ:…” - Scott Buresh
Yes, Google has entered the SEO and SEM industry.
Thanks to subzero27 who reported this a few months ago on seochat.com
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