Businessweek Calls SEO Industry “Witchcraft”
SEO FLAME WARS!
An artcle in businessweek.com by Gene Marks takes a swipe at the SEO industry.
“You mean for $5,000 I can get my company’s name on the very top of Google’s search results? Where do I sign? Many business owners have been fooled by the allure of search engine optimization (SEO)—and I’m one of them. I forked over a bunch of dough to a firm in California that promised to get my company’s name on “all the major search engines” when someone was looking for products that we sell. How did they plan to do this? I’m still not really sure, but it had something to do with spiders, black hats, and link farms. That should’ve been enough of a hint that witchcraft was involved. After a brief flirtation with page 47 of MSN’s search results, I gave up. SEO probably does the job for companies with oodles of money, but not for the typical small business.” - Gene Marks
Gene Marks, CPA, is the owner of the Marks Group, which sells customer relationship, service, and financial management tools to small and midsize businesses. Marks is the author of four best-selling small business books and writes the popular “Penny Pincher’s Almanac” syndicated column. He frequently speaks to business groups on penny-pinching topics. More penny-pinching advice from Marks can be found at www.quickerbetterwiser.com.
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