Google’s Matt Cutts Explains How To Make Money Online
Wired news interviews Matt Cutts, head of Google’s Quality Search team.
WIRED NEWS: If you were to start a web-based business tomorrow, what key things would you do?
Matt Cutts: First, I would create great content. That’s a fantastic way to get a head start. Then you need to promote it — that can be done free using webmaster tools. Third, tweak snippets. [Snippets are brief descriptions of web pages that appear in certain search results.] Changing meta description tags can increase your traffic. Fourth, tweak your text. Look at existing search logs to see how people find you now. It’s the easiest way to increase your conversions. - wired.com
Did Matt just say the the meta description tag is used by Google?
Why are all the super-duper SEO gurus in webmaster forums saying otherwise?
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