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Social-Media-Optimization.com
  1. Three Best Social Media Sites For Realtors - During an IM exchange last week we were talking about real estate agents and how social media could help realtors uncover prospective customers. That got me thinking about how I would use social media if I was a real estate agent and what would be the three social media sites I would use. Disclaimer is that
  2. MySpace Numbers Look Strange - I was reading in Advertising Age Cartier, a brand better known for diamond necklaces and $10,000 watches, will advertise its latest collection, Love by Cartier on MySpace, Now this is not the first time that a luxury brand has hooked up with a social network. Last year I blogged about how Neiman Marcus had picked YouTube
  3. Making Content Portable - We have been testing some different videos campaigns and I was struck by how social media optimization has changed how companies view videos. From a nice to have feature on a web site to a strategic portable asset Video is not a new thing to the web. Pre-social media (say 2 years ago) a lot of
  4. Downside of Sharing - One of the best things about a blog is that you get to talk about and exchange ideas on what is working and not working in social media. That is good. The downside is that by sharing you might wake up one morning and find out that the tactics(s) that you have been using successfully no
  5. MySpace Losing Video Ground - It has been a bad week for Rupert Murdoch and MySpace. Last week we wrote about how Facebook has passed MySpace in total visitors for the first time and now Compete  releases data that shows MySpace is rapidly losing market share to Google and Yahoo. MySpace has traditionally made money because of its heavy focus on
  6. Its All About The Revenue - At least that is the mantra coming from Cassandra Imfeld Jeyaram Social Marketing Manager, Global Consumer Marketing, InterContinental Hotels Group. Jeyaram was quoted in Eye For Travel as saying: “For IHG, we’ve been tasked to measure and understand how our social marketing efforts relate back to an increase in room nights. This approach is different than
  7. Did Social Media Win Obama The Nomination? - That is the interesting viewpoint of Michael Wesch, an assistant professor of cultural anthropology at Kansas State University. Welch gave a talk at the Library of Congress Monday and he this question by an audience member: Why should anyone care about a subculture of homemade video makers, or the fact that some people watch amusing clips
  8. Facebook Gets More Traffic Than MySpace - For the first time it looks like Facebook has overtaken MySpace as the biggest social network, at least according to ComScore. An article in the Financial Times said that: Facebook attracted more than 123m unique visitors worldwide in May, an increase of 162 per cent over the same period last year according to ComScore, a company
  9. Buying Social Media - So you want to add a social media component to your marketing plan but you do not have the internal resources or buy-in to fully role one out. If you are in this position then buying social media might be a way to get your feet wet in social media. What is buying social media?
  10. Brand Examples of Social Media Marketing - Interesting article in the Chicago Tribune about how big brands are using social media. One of the examples they use is ConAgra Foods. Stephanie Moritz, director or public relations, said ConAgra has a ton of brands and the company is putting a lot of thought into how to best engage consumers. The company’s site is filled

 


TropicalSEO.com
  1. Must-Read Monday Links - Normally I try not to do posts like this but I think every competitive webmaster needs to read the following two posts: компютри втора употреба Guilty Until Proven Innocent by Jay Weintraub Excerpts from Google Reviewer at SEO Blackhat (and good for you if you have a membership to read the whole thing!) Back to the first link by
  2. My Predictions for 2008 - On the heels of some other guy’s, I give you my own… Linkbaiting will not jump the shark. It’s here to stay. Online and Off-. Forever. Naysayers, please fast forward to 2026 — will Cosmopolitan publish “Collected Thoughts from a Writer on How to Have Sex Better” or “33 Ways to Drive Him Wild and Make
  3. Digg?s ?Florida Update?: Digg Anti-Spam 1, Linkbaiters 0 - If you’re a n00b in the SEO world, you may not know about the Florida Update–basically, it was the single day in history when Google rolled out a new algo and thousands of SEOs said to each other, “Dammit, Google finally got smart.” Well, as the latest Digg update rolled out, thousands of SMOs/linkbaiters reacted by
  4. Rand Fishkin & Tropical Give Advice to Startup CEO?s - From Rand’s advice to CEO’s: I’ve also found that personally, it’s easy to spot someone who’s just in the business for the money vs. those who really care and want something great for the industry. It might be the optimism speaking, but I feel that the latter group usually produces the brightest innovations (and eventually, profit,
  5. Sell Your Web Site to Tropical SEO, Lose 15 Lbs, and Attract Hot Women (or Men) - My last post offering to buy readers’ sites turned out to be a modest success, so it’s time to self-whore my blog once again. My company DomainDev has an acquisitions budget we’d like to spend in the next few months, and I’d rather give it to an intelligent, snarky Tropical SEO reader than some random dude
  6. A Festivus Gift for My Readers: 9 New Niche Social Media Sites - I hope all you readers had a good Festivus this year. The Airing of Grievings was pretty brutal to me, apparently I’ve been a real dick to a lot of people this year. But all ended well as I crushed T-bo in the Feats of Strength ceremony. Meanwhile Tropical SEO is once again bringing you the
  7. Can You Make (a LOT) of Money with Premium Content? - I’m hereby naming 2008 the year of premium content. Yes, I’m aware that The New York Times is moving away from the premium content model, as are several other traditional general media outlets. But I’m actually seeing things move in the other direction. I think premium (paid) content is making a huge comeback, and will
  8. 5 New Niche Social Media Sites, Vegas Updates, a Domainer Sh*tstorm and a Special Surprise - Mr. Tropical is back after a short blogging hiatus. After I convincingly won the bet with Scoreboard (first man to 350 bloglines subs got $500 Cleveland Browns tickets), I was uninspired to write for a while. But you know what? I miss your guys’ snarky comments. I miss the glamour. And I miss all the
  9. Party Like a Coked-up Has-Been Rockstar at Pubcon: Tropical SEO and Scoreboard Contest - On the heels of Shoemoney and Neil Patel’s announcement, Scoreboard Media has announced a contest of his own. Winners “get” to “party” with us at “Vegas”. Check out the details here and submit your entry. And don’t forget to bring cash. Lots and lots of
  10. Blog Action Day: BE the Change! 5 Easy Tips - Readers, I am really excited about Blog Action Day and all the revolutionary change it is bringing about in the world. I’d like to throw my $.02 into the mix with these five easy tips I suggest everyone follow: Read all of the posts about Blog Action Day Wash the cat pee out of your clothes Repeat after

 


Performancing.com
  1. The Chicago Manual of Style -

    If you are a professional, you should know that one of the most common style guides used in writing used by professional authors, journalists, and bloggers is The Chicago Manual of Style by the University of Chicago Press. It is the style I utilize when writing about, well, everything.

    If you want to learn more about The Chicago Manual of Style, there are three official ways to go about accomplishing this: (1) you could purchase The Chicago Manual of Style book from

  2. Do You Effectively Use That Sidebar? -

    VandelayDesignslogo

    VandelayDesign has published an extensive article (Effective Use of Blog Sidebars) detailing the effective use of blog sidebars. Sidebars are known as areas on a blog that stretch vertically where things such as widgets, or snippets of code can be placed. Sidebars are prime real estate to

  3. Blog Networks: Great Work Opportunities or Worthless Scams? -

    Blog networks are a dime a dozen these days. From job boards to Facebook advertisements, there seems to be hundreds of these blogger networks willing to pay you handsomely for your content. That is great and all, but are they really worth the time and energy or are they just scams?

    Well, some of these sites put on a great first impression. They look like great places to work. Sleek designs, flashy graphics, and text from other members contributing. They are all getting paid for their

  4. Direct Ad Sales from Performancing -

    Performancing has spent the first half of 2008 building strong relationships with advertisers across a variety of niches. We are now in a position to offer certain blogs and other websites direct ad sales representation.

    Requirements

    • Topics: Tech, Entertainment, Auto, Business/Finance, Sports
    • Traffic: Minimum of 100,000 pageviews per month

    What we offer

  • What Keeps You Going? -

    Lorelle Van Fossen over at the BlogHerald asks, "What Fuels Your Blog"?

    There are a few things which keep me blogging. The first is, having my say. I use my blog as a soapbox as well as a conversation starter. Blogs give everyone a unique voice and despite the noise that is generated on an hourly basis in the blogosphere, it's great to have a place to openly share thoughts and

  • Do Posting Schedules Really Matter -

    Out of all of the blogs I read concerning tips for blogging, I've found at least one tip that is consistent among all of the others, and that is 'abiding by a post schedule'. The tip usually goes a little something like this:

    Create a posting schedule and abide by it so your readers get a sense of consistency and they are not left wondering what's next.

    In this day in age, is a posting schedule really necessary? Sure, a posting

  • Should Performancing convert to WordPress? -
  • Controversy—Fast Results with, Potentially, Big Consequences -

    Controversy is a tactic bloggers use to generate a buzz about their blog. Think of it like getting into a fight with your sibling or best friend, but within the blogosphere, everyone can read how you approached the situation. You could generate controversy aimed towards an important or noticeable topic, but you could also create controversy with another blogger. I would prefer the former option, but that is completely up to you. Regardless, it should be used sparingly (unless your blog is

  • What Is Social Media -

    So what the heck IS social media? If you don't know the answer to that question, this SlideShare presentation will do a good job answering it for you. This presentation was created by Marta Kagan, a self acclaimed social media evangelist + online marketing pro. Special thanks to her for uploading this to SlideShare and allowing people to pass it along.

    I've gone through most of the presentation myself and although


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